Iboy Studio

My client tasked me with creating new concepts in a social meme generator app. A small subset would gain notoriety for meme creation. The team wanted almost all users to feel that rush of being funny. The solution to their problem was to come up with a series of small daily games. One of these games was called Meme Island. A game where creating content is based on daily prompts and players can vote on these submitted pieces of content which quickly generate likes and views.

Piñata Farms

Skunkworks

Piñata Farms

Skunkworks

Piñata Farms

Skunkworks

The rules were the most important and the hardest to nail during the design phase. We did user tests every week while the project was still in the design phase.

It was important for me that the user understood the benefit, the game mechanics, and got a feel for the game before they started to play.

Skunkworks

In the game, memes are pit against each other and users choose which meme makes them laugh the most by casting their vote left or right.

The last meme standing was the winner that day. The user would also have to submit a meme based on a daily prompt in order to play so their voting would give them more opportunities to stay in the game.

Skunkworks

The game feel was incredibly important to me so I spent time building a high quality vertical slice of just the voting mechanic. In the prototype, phone vibrates at certain points when votes are casted or when the voting puck sticks to a card.

Let me know if you want the origami file.

Skunkworks

I worked through many different visual directions for the game. I'm still partial to the colors of a beach.